Integrations

UltraCart's XML Post Back feature gives merchants the opportunity to have orders automatically "posted" to their server shortly after the order is placed. Orders will be transmitted in XML (Extensible Markup Language) format. Once received, any number of functions can automatically be performed based on any parameters within the order.

Merchants might consider utilizing the post back function for the following reasons:

• Automatically receive orders shortly after they are placed.
• For doing any validation or other processing on their server side.
• Receive updated order status automatically (optional).

Requirements

The XML Post Back feature should only be used by advanced merchants with software development skills or with programmers at their disposal. Presently, UltraCart does not provide script templates.

There are two requirements to make the XML Post Back possible. A merchant must:

• have a web server that supports HTTPS (secure sockets), and create (or have created) a script that will;
• receive the order (one order per post), perform the desired functions, and send a "return success" code 200 to UltraCart.

Introduction

The Email Autoresponder may be considered either an extension of the normal marketing campaigns or even a replacement. It ties into the normal marketing campaigns by using the Email Lists described earlier. However, an Autoresponder differs from a simple Marketing Campaign with the ability to have multiple emails programmatically delivered to a customer by providing the following features.

Features

• Complex Execution Paths – A single campaign can contain multiple steps
• containing complex logic allowing for automatic reactions to customer actions.
• Logic steps provide velocity code to dynamically determine the next steps in a
• campaign, custom pause steps delay for varying time periods. The following
• figure gives a small sample of the power available to an Autoresponder
• Campaign.
• Parameterized, Reusable Email Templates – Define an email template once and
• reuse numerous times within multiple campaigns by change parameters as
• needed.
• Emails are sent through your mail server, from you.
• Email Autoresponder automatically checks your POP3 box for bounces and updates email recipients accordingly.
• In addition to email lists and manual enrollment, customers may be enrolled in campaign automatically based on these events.
  • Abandon Cart
  • Purchased Product
  • Auto Order: Decline
  • Auto Order: Credit Card Expiration
  • Auto Order: Cancelled
• Individual and Group Management of campaign recipients.
• Terminating a recipient
• Restarting a recipient as a particular step o Force a campaign step to execute immediately for a recipient Performance monitoring
• Orders are tied to campaigns and steps providing easy to track returns for campaigns
• Daily snapshots of emails sent, bounced, opened, links clicked, opt outs, and products ordered
• Detailed history for every campaign customer.